Fidelity program
Simplicity, sincerity, reciprocity: the new codes of loyalty.
The 2026 Customer Loyalty Barometer is based on a rigorous quantitative survey of 1,200 French consumers. The objective: to go beyond mere statements of intent and concretely measure customer behavior and expectations.
The conclusion is clear: loyalty can no longer be decreed; it has become a transactional and conditional value.
A data-driven analysis by Bilendi Loyalty Solutions deciphers the five new consumer profiles. This exclusive report also explores significant sectoral disparities and the impact of AI on personalization, to help you design profitable, transparent, and truly sustainable loyalty programs.
