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Customer engagement & loyalty

200
15000000
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A flexible end-to-end services for customer engagement & loyalty built around your business and customers

For 20 years, Bilendi has been designing and operating loyalty programs in BtoC and BtoB. SMEs as Large Enterprises (mid-market companies as CAC40) trust Bilendi to manage their programs in France and internationally, they are designed for a few hundred as for several million customers.

The Bilendi teams put at your disposal their expertise to assist you in the 3 key phases of your program :

  • marketing, financial and technological setup
  • launch digital marketing and communication instore
  • running and monitoring of your program's performance

Since its creation in 1999, Bilendi has invested several million Euros to develop its own technology platform: the Bilendi Membership System. It consists of 3 modules families: Loyalty, Marketing Automation and CRM. The BMS serves as a technological base for the deployment of all programs operated by Bilendi.

Areas of intervention

CRM & Loyalty Consulting
  • Program Design
  • Process audit
  • Models of generosity
  • Customer studies
  • ROI calculation
  • Deployment strategy
Technologies
  • Motor de puntos, calificación y bonificaciones
  • Routing (email, notifications, SMS)
  • Management gift
  • Management back office
  • Servicio posventa
  • Data mining tool
Digital Marketing
  • Marketing programmes
  • Programme launches
  • Activation and retention systems
  • Cross channel campaigns
  • Mobile campaigns
  • Management and reporting
Rewards & incentives
  • Reward sourcing & purchasing
  • Customised gift catalogues
  • Physical and digital rewards
  • Fulfilment, delivery and tracking
  • Exclusive deals and discounts
  • Customer service
Data & Insight
  • Data mining
  • Segmentation
  • Customer insight
  • Database management
  • Predictive content
  • Database hygiene and appending

From the expressions of your needs to driving results

Bilendi teams support you at every key step in the deployment of your loyalty and customer engagement program. Multiple skills at your service: network administrator, account manager, consultants, data privacy officer, data scientists, developers, digital marketers, MOA, sourcers, UX designers, web and mobile designers ...

Realize your needs with a dedicated team
Our platform

Bilendi starts supporting your teams by materializing your model of generosity, your ideas and your marketing vision. Our teams of operational consultants, MOA and digitals marketers organize, coordinate and synthesize the various implementation workshops.

A customized technological solution
Your customised solutions

Our MOA teams provide the link with our technical teams: developpers, UX designers and web or mobile designers, ... to configure and adapt the technological modules necessary for your customized solution. Our platform Bilendi Membership System is based on 3 large families of modules: Loyalty, Marketing Automation and CRM. Our modular and agile approach, allows us to offer you a custom digital device that does not require development from scratch, thus facilitating the time to market.

Prepare a successful launch
Your dedicated teams

Our designers assist you in the realization of the media and communication tools created for the occasion, whether for clients or internally. Beyond the communication event, the launch of your program is the starting point of your new customer relationship. Once the start of production is assured, our trainers and digital marketers intervene with your field teams, sales, marketing, after-sales service, customer service, etc ... who will be ambassadors of your new program to your customers and prospects.

Together, manage and measure your program
Your succes partner

A program enriches your marketing plan and your commercial actions. On a daily basis, your teams benefit from the expertise of our digital marketers and our consultants: analysis of your data, use of tools, benchmark with our other programs, loyalty experience, etc ... They reinforce your resources and make you benefit from their knowledge -to do animation. Finally, their position and the daily exchanges with your different teams allow them to propose solutions for optimization and evolution based on the feedback and results.

Industry solutions

Financial services
Financial services
  • Retail bank loyalty programmes
  • Points or cashback programmes
  • Bank-related offers: Card-Linked Offers (CLO) - Merchant Funded Offers (MFO)
  • Mobile payment, affinity and co-branded cards
  • Development and management offer networks
  • Rewards / Sponsorship
  • Privacy and IT security
  • Adapted to specific regulatory environment
Travel & tourism
Travel & tourism
  • Integration into booking engines
  • Omni-channel distribution: web, OTAs, comparison services, physical agencies, call centre, etc.
  • Management of no-shows and cancellations
  • Statutory management of premium customers
  • Multi-functional loyalty support: room key, payment, parking space, business lounges, etc.
  • Free or chargeable cards
  • Prepaid cards
Retail
Retail
  • Interfacing for multiple and diverse check out systems
  • Combination of physical, web, mobile and Click & Collect points
  • Data terminals
  • Franchised relationships
  • Data mining and analysis of sales receipts
  • Real-time management of offers by stock codes
  • Management of checkout counter flow
  • Management of returned products
  • Geo-marketing and geo-fencing
  • Prepaid cards
Reseller programmes
Reseller programmes
  • Sales force animation
  • Direct and indirect network animation (sell in / sell out)
  • Adaptation to commercial organizations: customers/technico-commercial/regional/national/international
  • Management of commercial portfolios and customer/prospect status
  • Field tools: statistics, inserts, program training
  • Declaratory invoices wholesalers with commercial control
  • Scan barcode products for feedback
  • Reward of revenue share, revenue growth, etc.
Cinema
Entertainment/media
  • Adaptable to complex marketing structures: by unit, unlimited, subscription, week/weekend, etc.
  • Capture cross-channel sales data
  • Management of in-store flow (checkout, terminals, queues)
  • Free or chargeable cards
  • Prepaid cards / Season tickets
  • Specific financing, revenue sharing models
  • Catchment areas
  • Confectionery and concession stands
  • Cinematic weeks
E-commerce
E-commerce
  • New customer acquisition
  • Conversion funnel
  • Purchasing frequency management
  • ARPU (Average Revenue Per User) and LTV (Life Time Value) management
  • API's main e-commerce solutions: Magento, pPrestashop, ...
  • Deliverability
  • Opt-in database development
  • Click & Collect
Petrol
Mobility
  • Management of shop and pump transactions
  • Integration into pump information systems
  • Parallel systems adapted to low-tech territories
  • Rewards for sales per litre, per lubricant, etc.
  • Real-time rewards
  • Proprietary payment card (lorry drivers, taxi drivers, etc.)
Shopping centres
Shopping centers
  • Interfacing for multiple and diverse check out systems
  • Compatibility with existing brand programmes
  • Invoicing and attribution to participating brands
  • Dedicated terminal
  • Prepaid cards
  • Management of a clearing houses
  • Indoor/outdoor/iBeacon/BLE geolocation

Our internal solutions for your customers engagement

Verypop

Discover the presentation of the Verypop program of Banque Populaire Rives de Paris, intended for its corporate clients. This video was produced at the launch of the program to engage customers to register by explaining how to earn "Pop" points and highlighting the three different ways to spend them. The earn rules are those in effect at the time of the launch.


Who we work with

More than 200 companies operating in various business sectors have already trusted us in the design and management of their loyalty or CRM programs.